Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical searchengines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Here at Web Development by Ian R Smith we can review you web site and make recommendations to improve your search engine rankings. Unfortunately, SEO isn’t an exact science and anyone who promises top ranking in Google and other search engines cannot guarantee high ranking results.

If you would like more information or would like a quote for our SEO services, please contact us via the ‘contact us‘ page.