Twitter is like an adolescent child. Talking none stop to anyone and everyone who will listen. Mostly, the content is garbled and non-descriptive. All the content is repeated over and over again until a point the original message is lost in translation. What’s popular or trending isn’t popular or trendy. It’s quick, simple and no attention span required.

Facebook – The Teenage Years

Pointless status updates of what you did last night. Sharing of information in a language that only teens can read.  Silly photos, videos and link sharing that everyone has already seen over and over again. The cryptic updates from the attention seekers.

Linked In – The 18-30ths

Network, connect, recommend, spam, brag, resume, jobs – it’s all for the taking here. Only connect to your past, present or future colleagues, but only if you know them personally. Build a network of people you don’t know to impress future clients and employees.

Google+ – Middle Ages

Maturity prevails over at Google. Be selective with whom your share with. Hangout with colleagues during the day, and friends or family after hours. Be free and add people you know, people you admire or simply people you like. Spark a discussion, or share that photo with only who you want to see. Have respect for your work colleagues who don’t want to see last weekends bbq snaps.

NB. This post is published to be amusing and doesn’t represent my view of the above mentioned social media websites.

We are all aware that Geolocation is becoming big business for many mainstream businesses. If you cannot be found on Facebook Places, Foursquare or Gowalla you are behind the times. I understand Twitter is playing with the idea of utilizing their geolocation tags for business purposes. These services offer local businesses huge potential revenue streams, and the ability to offer locational discounts, vouchers and promotions by physically checking in at specific locations.

But what if you have a local business, servicing a specific location but you don’t have a physical location that clients or customers can check in at? Before you can claim a location on any of the above services, you have to specify a location, and you have to be able verify that you own that location. If you don’t have a store or an outlet people can visit, how can you utilize these services?

Unfortunately, I don’t have the answer. However, I am wondering whether there is an opportunity here to develop a new platform, or enhance the existing services that allows non-physical local businesses,  to participate in the geolocation buzz.

Facebook Places has now been released in the US only and I’ve had a little time to play around with Facebook’s latest addition to its services. Firstly, Places can only be accessed via the Facebook iphone app and Facebook plans to release apps for other platforms including Android and Blackberry. Alternatively, you can access places via a brower at touch.facebook.com.

There are three flip sides to Places and I will discuss each individual as they are unique and offer different functionality depending who you are:

The End User:

The end user is me and you. We have a Facebook account and use the social networking web site to stay connected with friends and family. Facebook Places offers this facility to share our location with the people we have added as friends. You can also tag one another at the same location, or check in each other at the same location.

Local Business Owner:

Facebook Places is a local business owner’s vehicle for advertisement on the web for free. Places offers a locational based social side of the coin to help people share information and promote a business, offer discounts and loyalty bonuses for customers.

Developers:

Facebook has now released Places API, which will allow users to scrap data from checkins of their friends and their friends friends. Developers can surf the data in their applications to create a variety of social experiences, such as:

• A travel application that gives people the ability to see which of their friends have already been to the place they are visiting
• A conference application that makes it easy for attendees to find colleagues and connect with them
• An event application that enables attendees to see where their friends are at a concert

Facebook has stated that in the coming months they will offer additional location features through the Graph API and the Open Graph protocol, including the ability to check in with Facebook through your application and discover places nearby.

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The media are reporting that Facebook will be making an announcement on Wednesday (tomorrow) detailing their location service. So what will this service look like, and how will we use it?

This has been an anticipated move by Facebook for some time now, and I personally am surprised it has taken them so long to jump on the geographical location service, which is already provided by Google Buzz, Twitter and the specific geolocation service, Foursquare.

It is reported that there will be two key functions:

1) It’s own feature for sharing your location with friends.

2) APIs to let other apps like Foursquare and Gowalla offer services to Facebook users.

There are some clear privacy issues here, of which one hopes Facebook will address with their recent awareness of users desire to unsure they have control over their own data.

How can you be lonely when you have so many friends on Facebook?

Are you cursed by the social network generation of only having relationships with people you hardly know, or work colleagues that you would rather not know in person, let alone online?

Has time move on from days when groups of friends got together in person for a night out or weekend activity?

Do you feel pressured into having to join popular social networking site because your friends are there, or you need to feel part of a community because online is the only community available to you?

All these questions are faced by many lonely people, who’s only access to people or a community is only available via a social networking website. Users of social networking websites know that you do not have to publish information about yourself, or post minute by minute status updates, but are you excluded or even black-marked by people when you do not join the ‘community’?

In my opinion social networking websites are not the place for a lonely person, because it can quantify your isolation from the outside world and people in person. The news feeds or status updates are constantly updated with streams of peoples activity, opinions, and photographs. It is a continued reminder of how other people are living their lives in text and technicolor and who’s popular and who’s not. Photographs are probably the most heartfelt reminder of when you see people tagged in a photograph and you were not included.

The pressures of young people to join social networking websites is well documented. Bullying has moved from the playground to social networking websites, and is know as cyber-bullying. There has been many reported cases in the media of people being harassed which has driven a few to suicide attempts and self-harming due to the psychological damage people do to one another. Do not get me wrong, bullying is not anything new, and not limited to social networking websites by any stretch of the imagination. My point is, as with many things, and especially for young people, there are social pressures for people to join these networks whether they want to or not.

This is not just a teenager or young person problem. The Mental Health Foundation released a report that a staggering 53% of 18-34 year olds had felt depressed due to loneliness. The report did answer one fundamental question: nearly a third of young people stated they spend too much time communicating online and not enough time in person.

How will Social Networking websites look like in the future? Or more importantly, what functionality will sites such as Twitter and Facebook provide and how will we interact with friends, family and work colleagues 3 years from now.

In the coming years, Social Networking websites will more likely become the hub or portal to all our online activity:

1. email:

Most Social Networking already have a form of messaging or internal email system. Applications are already beginning to appear to incorporate existing popular email accounts such as Gmail, Yahoo Mail and Hotmail into Social Networking sites. In the near future internal Social Networking sites will allow you to email people outside of the its own internal network, either via it’s own system or using a third party.

2. ecommerce:

You will already find some major online stores allowing you to purchase directly via website like Facebook. In the coming years, this will explode. I am personally waiting for supermarkets to produce applications for sites like Facebook, to allow ordering of your weekly food/grocery shop directly from your profile page.

3. businesses:

More and more business will be conducted via social networking websites. Currently, most of the main stream businesses and companies will have a social networking present for marketing purposes. In the near future, business transactions will begin to appear via your Facebook profile. For example, not only will you see an ad for car insurance, the link from that ad will not take you to an external web site, the link will take you to that companies page, where you will be able to obtain a quote, and purchase the policy directly from your social networking site.

4. marketing:

Marketing on social networking website is already widespread. In the coming years, it will be bigger business and as the ad market becomes more competative, you will only begin to see ads from the companies that have huge marketing budgets. Gone will be the days of ads from local small businesses.

5. hub/portal:

As mentioned previously, social networking websites will become a hub or portal of all your online activity. This will include all the items mentioned in this article along with many others I haven’t covered.

6. billing:

Do you have paperless billing? Do you get an email reminder when your bills are due? If so, the next step is receiving these notifications via your favourite social networking website. This could be in the form of a private message, pop up, or a private comment placed on your wall.

7. calender:

Do you already use an electronic calender and organiser? If so, there will be applications soon that will allow you to import your calender into your favourite social networking web site. You will be able to customise this to receive notifications in your desired format.

1. Personal Desktop:

Think of Facebook as your own personal desktop that everyone else can see on the Internet. Can you remember a time when you’ve walked passed a colleague’s desk and seen how they have configured their desk in a particular way? Maybe they have pictures of friends and family; a mug of their favourite football team; a picture on the wall of  a destination they would like to visit? Perhaps they have a book or magazine that was waiting to be read at lunch-time, or an open address book with contact information. All of these things give you a tangible sample of that person’s life, and Facebook is no different. Facebook is an information snapshot of someone’s life and to use Facebook as a professional tool, you can adapt a Facebook profile to market yourself or your brand. Only display the information on your Facebook profile that you’d display on your desk that everyone else can see. You would not want to display your personal home telephone for anyone to see, or a picture of you drunk after a fun night out. Only post information that you want clients to see and is relevant to your marketing goals.

2. Adding Individuals:

Look for clients, customers and old acquaintances that you know who would be interested in your marketing pitch. In turn, if they like what they see, they may become a customer or even share your brand with friends and colleagues of their own. Be selective with whom you send friends request to. You don’t want to spam people that you know or annoy potential new customers. Contrary to popular belief, Facebook isn’t about collecting friends. In a professional environment, whether you are marketing yourself or a brand, quality is more important than quantity. You can create a limited profile for individuals who you are unsure about, and open the full profile for individuals that you already know, and would welcome your invitation.

3. Applications:

Facebook has thousands of applications to install on your profile that will make your profile more functional as a professional tool, and help you organise tasks. Ten useful applications can be found here. This is not so useful if you intend your Facebook profile to be used for marketing a brand.

4. News Feeds:

You don’t necessary need to know when someone has uploaded a new photo of themselves; however, you do need to keep tabs on your contacts and especially when your customers or clients are talking about you or your product. Click on ‘preferences’ link on your profile to amend these, and adjust them according to your requirements.

5. Security and Privacy:

Security is important and you need to amend these settings, as Facebook’s default settings leaves your profile wide open for anyone to view, and furthermore, is accessible to search engines for indexing. There has been a lot of bad publicity recently over Facebook’s security and privacy settings. At one point there were more than over 170 settings, which were time consuming and complicated to amend. Fortunately, Facebook listened to what people were requesting, and have now amended these settings to a more simplistic process. If your Facebook profile is designed to promote a service or brand then you need to make you profile as open as possible; however, remember not to post any personal information.

6. Join Groups:

Join groups on Facebook that are relevant to you or your brand. Many groups on Facebook are pointless. Be selective, and you can join a community of like minded people to share and connect with. Networking with clients or individuals who share interests in your field will automatically promote yourself or your brand. Take part in conversations, ask questions, and share ideas. More importantly, if you a promoting a brand, engage with your customers and get feedback.

7. Be Efficient:

Facebook can be, and to quote from a famous song: ‘You are my favourite waste of time’. What I mean is that you can get sucked into elements of Facebook that have no bearing on your professional self or marketing strategy. Flash games, reading pointless status updates, or looking at someone’s holiday photographs of five summers ago, are all time wasting avenue of Facebook that serve no bearing on why you are on Facebook. If you are reading this, you are here to work, so close down Mafia Wars and get to it . Building a successful Facebook profile and marketing your brand takes time and effort. Don’t expect results overnight. I would schedule at least an hour a day to work on this. Alternatively, you can employ a social media manager to manage this process for you, like me .

8. Contact Information:

Don’t forget to include your contact information, which you are happy for people to have access to. Include: Postal Address; Telephone Number; Website; Email.

9. Promotions and Events:

If you have a brand or product that you are marketing, use Facebook to promote special offers. Get the message out directly to your customers and let them know about discounts and how to claim the discount. Provide information as to whether this is in-store, online or via Facebook . Let people know when the discount or promotion expires.

Keep your contacts informed of special events. Let people know where, when and what to expect at your special event. You can create an Events page on your Facebook profile and send out invites to all or selected contacts. You can even ask for RSPV to identify potential numbers, and this information is also good to determine how many people are expected at your event. In addition, this is also useful data to analyse how effective your marketing campaign on Facebook is working.

10. Updates:

Keep your contacts informed of updates that are relevant to yourself or the product your are marketing. For example, if you are selling products, use Facebook to promote new lines. Upload sample photographs of these new products and ask for feedback. If you are opening a new store, tell people about it.

If you make the products you sell, update your clients with details about certain products. Upload videos, step-by-step guides, techniques used,photographs of the design, manufacturing, testing and final product stage.  Many people  find production details interesting.

11. Facebook Ads:

Do you need to send more traffic to your Facebook profile or website? Did you know Facebook has it’s own Pay-Per-Click Ads system similar to Google Adwords? This system allows you to create you own ads, target those ads to specific demographics and only pay each time your ad is clicked on.

12. e-Commerce Integration:

Facebook API (Application Programming Interface) is a platform for building applications that are available to the members of the social network of Facebook. The API allows applications to use the social connections and profile information to make applications more involving, and to publish activities to the news feed and profile pages of Facebook, subject to individual users privacy settings. With the API, users can add social context to their applications by utilizing profile, friend, Page, group, photo, and event data. The API uses RESTful protocol and responses are localized and in XML format.

In terms of e-commerce, you could build a Facebook API application to sell your products directly from your Facebook pages.

I was listening to the radio today and I heard a story about a women who used FaceBook to find her estranged brother that she hadn’t been in contact with for thirty years. This got me thinking about family members that you have lost contact with or even family members that you have never met but no they exist.

So, I headed over to FaceBook to have a look at whether any of the major ancestry web sites have an application for FaceBook. The only one I found (and the only one I really expected too find) was ancestry.com. I took a look and it doesn’t appear as if there isn’t much activity. Although, there appears to be no promotional elements of their web site on FaceBook, the application button directs you to their web site. So in affect, there is no application. This is a little disappointing from a major player in this field.

Facebook blocked at work? You don’t need to worry any longer about keeping in touch with your contacts. The social media giant has introduced reply to comments via e-mail.

As long as your have not changed your settings to stop email notifications, it’s likely that you receive an email every time someone comments on your status updates, photos, videos and Wall posts. Before now, the email contained a link that you had to follow, which logged you into Facebook where you could reply. You’ll now notice that the email contains a line reading “New Feature: Reply to this email to comment on this link.”

Now you can reply to comments without login into Facebook.